Vancouver’s premier shopping destination, Pacific Centre, recently underwent a comprehensive, multiyear redevelopment initiative that includes an expansion of the shopping centre, Vancouver’s first Nordstrom department store, and brand new, deluxe office space. As a senior designer at Demo Graphic, I collaborated on the campaign creation, and project managed the execution of the pieces. Our concept was ‘Smashing Fashion,’ and featured larger than life images of a model riding a wrecking ball. The campaign was applied to the building’s stripped façade during construction, way finding signage and an on-site information touch screen display.
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