Pacific Centre is a vibrant shopping centre situated in the heart of downtown Vancouver. Its mantra, ‘I Am Downtown,’ represents both the shopper and the shopping centre, and is the central slogan used throughout its advertising and marketing materials. As a senior designer at Demo Graphic, I helped evolve this multi-year campaign, featuring a seasonal transformation of energetic graphic elements and a vivid colour palette. Over the course of several seasons, I designed magazine ads, in-centre banners and online collateral.
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