Simply West Coast is a line of prepared gourmet seafood sauces and marinades designed for the passionate home chef. Developed by the owner of West Vancouver’s Dundarave Fish Market, Kim Hurforf VanSickle wanted a brand to represent the high quality of ingredients and the bold, creative flavours found in her recipes. While a senior designer at Twin Fish Creative, we developed a sophisticated, yet whimsical, overall brand. The logo represents a playful swirl of sauce, while the product label uses a combination of gloss and matte varnishes and a unique spot colour per bottle, highlighting the individuality of each sauce.
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